Last time we discussed direct client-facing businesses. Now let’s talk to those who sell mainly to those outside the region.
The good news is that the internet almost completely erases barriers to entry to a business. (You can sell to people all over the world, while sitting in your underwear in front of a computer on a table in your bedroom.)
The bad news is that the internet almost completely erases barriers to entry to a business. (So anyone can replace you by providing the same product or service at a lower price.)
So you need to differentiate yourself, creating an unassailable fortress. A good way to do that is with superior service. My wife differentiates her quilt fabric business by superior procurement (she has excellent taste in fabrics), by responding quickly, by shipping quickly, and by wrapping nicely (a skill she learned in Japan.)
So instead of competing on price, compete by differentiating.
To repeat today’s tips:
o Respond quickly, in an upbeat style, to inquiries
o Don’t push
o Ship promptly
o Wrap it up nicely
o Turn off your webcam, in case you are sitting in your
underwear in front of a computer on a table in your bedroom
whilst you sell.
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