Your Market Size

So you live in a town, population 356. Only 100 of those people are old enough to shop in your establishment. That market is too small. So you can shed tears of grief and give up, or you can sell to everyone on the planet.

Do you sell on the internet? If so, you have access to billions of people. Here are just those in the biggest-usage countries:

Position	Language	Internet users	% of all
1	English	536,564,837	27.5
2	Chinese (Mandarin)	444,948,013	22.6
3	Spanish	153,309,074	7.8
4	Japanese	99,143,700	5.3
5	Portuguese	82,548,200	4.3
6	German	75,158,584	4.0
7	Arabic	65,365,400	3.3
8	French	59,779,525	3.2
9	Russian	59,700,000	2.5
10	Korean	39,440,000	2.1

You can limit your market. Want to target only rural Americans? Last year $2.5 billion was allocated to bring broadband to rural America. Already, most farmers use the internet.

Not everyone has internet access, which concerns some do-gooders. Almost one billion people in the world have no access to safe water, but the "digital divide" people ignore that problem to focus on the fact that many children in the world cannot play World of Warcraft with those in other countries. But their pushing is good news for you, as you sell your handcrafted items on Etsy.com (sample site) to people in Norway and Hong Kong.  Two billion people is a big market.