Sunday, February 13, 2011

Cover your assets

Here in Nauvoo we enjoy the oldest winery in the state of Illinois, Baxters. The oldest vines from the 1850s have been killed by herbicides from neighboring farmers (thank you very much), but some hundred-year-old grape vines still exist. They cultivate acre after acre of grape vines. Guess what industry they operate in?

That's right! You guessed correctly. They make wine.

As a rural entrepreneur, an obvious method of finding the most appropriate business model is asset analysis. Towns can do this, as they seek the best types of businesses for their communities.
Individuals do it as well.

Following your passion is fun, but it is a different approach. In the hinterland, starting with what you have is usually a shorter route to success. 

1 comment:

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