Let's say you are a house painter. You can market your services the typical way:
- buy an ad in the yellow pages
- rent billboards
- shove flyers into screen doors
Or you can be recommended by:
- interior designers
- real estate agents
- paint retailers
- mortgage brokers
- flooding cleanup professionals
A fan club is much better than a brochure. Way better.
Now, getting those endorsements is not easy. Let's talk about it soon.