Thursday, August 18, 2011

The Idea, Part II

Here are some more Osborn questions you can ask for brainstorming.

Go back to the original idea you liked of a business being run in a more populated region. Now ask some questions about how you could change it to be appropriate for your situation. First, remember the three rules:

1) Never criticize any comments, including your own
2) Stay detached: view the situation as though you were a consultant, not the person who will execute on the ideas.
3) Allow creativity: think of how any question could apply from various angles and write down the ideas

Now, here are some questions to ask about possible ways of changing the idea.

Can you MAGNIFY the idea:
Add something? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Add an ingredient? Duplicate? Multiply? Exaggerate?

Try this as an exercise. I challenge you.

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