My wife's business, the Nauvoo Quilt & Textile Co.(www.nauvooquiltco.com), made a mistake last week. One of the fabrics we sent to a customer was wrong. It happens about .00000002% of the time. This is our public confession. On the internet. Public flagellation.
We want to reach 100% reliability. No mistakes, ever.
But to do that, the passion would be sacrificed. The reason the business is successful is that my wife feels passion about reproduction fabrics, quilting, and clothing. She has taste in fabric procurement that people appreciate. Should we throw out the reason for existence to achieve zero defects?
No, and your business should not either.