Thursday, April 28, 2011

Artist Guilds

We're trying to build an artist co-op in our town. They will together build a brand.

The idea, structurally, makes sense.  They want to do the art, and let someone else take care of "back-office" functions. They would share the cost and effort needed for marketing.

I have some concerns. Artists can be erratic. They all have different opinions of what "art" means, as they should. But brands need consistency and unity. Conflicting types of art would cause confusion in the minds of consumers.

The idea of creating brands and guilds and co-ops is sound. Just remember, the execution is complicated.

I think we can do it.

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