Wednesday, April 13, 2011

Dear Small Town in Missouri

Highways going through small towns in the Midwest often feature a "business loop." A highway passes through a small town, but the newly-built highway passes around it. So drivers that would pass by are invited to take the alternate route, through the town.

On route 136 in Missouri, the normal route passed through a town, but the "alternate route" around the town was the main route. Drivers were invited to bypass the commerce in town.

Don't buy fuel here!  Stop looking at the Subway sandwich shop, threatening to purchase food. Hey you, don't you dare patronize our book store or gift shop. Those books and gifts are for us!

I know that eliminating truck traffic is the right thing in order to promote lifestyle. And lifestyle is important. But if you don't sell anything, you won't have any lifestyle left to promote. 

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