Friday, April 29, 2011

Community Mission Statements

Before you start, perhaps you should write a mission statement for your community. You could call it a  Statement of Purpose or "What Farmington Means" statement.

Opinion: most corporate mission statements are poorly written. They tend to be descriptions of all the organization's purpose's, and try to cover all information possible. It should be a tool, but some are like a wrench that weighs as much as an automobile. It is too heavy and unwieldy, so no one ever uses it for anything. It hangs on a plaque in the lobby, read by visitors only if they are asked to wait for a long time.

The mission statement should not, on the other hand, be a marketing slogan. Here are some ideas that I like:

"Farmington is a place where people like to live, where businesses are encouraged to thrive, and where nature is encouraged."

"Farmington is the best place on earth because people support the community and the community supports people. We help each other."

"Pine Hill City strives to improve quality of life for residents and to offer meaningful diversions for visitors, and seeks to maintain safety for all."

Advice: keep it simple.

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