Saturday, March 12, 2011

Apologies from Bangalore

Someone in another country took your job. But he didn't do it to be cruel. He wanted to buy food and to pay rent, just like you do.

Please forgive him: you can get your job back. Or your customers back.

If your product, service, special combination of product and service, or delivery style are truly unique and compelling, then you don't have to compete on price. From where you sit, you can more easily engage with your customers.

Let Walmart compete on price. You should compete on trustworthiness, personal connection, and extraordinary user experience. 

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