Tuesday, March 22, 2011

The Guilded Age

During the Middle Ages, guilds provided a way for craftsmen and tradesmen to assist each other. They protected each other's interests, trade secrets, and families.

The guilds were a formidable force, acting as a power base to compete with kings and the church. The competition made society more pluralistic and free.

Perhaps we are moving back into another age of guilds. The backlash against the work culture of large organizations, the entrepreneurial and home office movements, and the need for artistic expression combine to make the conditions rights.

Whether or not this becomes a macro-trend, it could be the right strategy for your community. A co-op or guild can help you in mentoring and marketing together. 

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